
FISHING
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PHISHING
FEATURED CLIENT SPOTLIGHT
Client: Seaguar Performance Fishing Lines
Ask: Reposition and grow a proven, trusted brand’s digital presence.
Result: To transform Seaguar’s digital presence, the Algorhythm team began with a comprehensive audit of the brand’s existing website, content, and digital strategy, alongside an analysis of key competitors. Insights from this audit informed a sweeping refresh of Seaguar’s digital ecosystem, including a reimagined brand look, an optimized social media strategy, and the launch of a targeted digital advertising campaign.
The website underwent a complete redesign, integrating full e-commerce capabilities seamlessly with existing inventory management systems. The new structure prioritized user experience with intuitive navigation, a modern aesthetic, and strategic content additions, including expert tips, newsletters, and an expanded FAQ section. These updates not only positioned Seaguar as an industry thought leader but also implemented SEO best practices to enhance visibility and drive organic traffic. The result is a cutting-edge website that serves as a dynamic hub for products, promotions, and ongoing growth while reinforcing Seaguar’s reputation for leadership and innovation.
On social media, Algorhythm redefined Seaguar’s strategy by leveraging smarter content planning and key partnerships to foster deeper audience engagement and awareness. This revitalized approach turned social platforms into powerful channels for brand connection and influence. The brand’s digital advertising was elevated to a more targeted and impactful level, driving qualified traffic to the enhanced website. These efforts not only bolstered direct online sales but also generated increased revenue through Seaguar’s nationwide network of distribution partners.
Collectively, these advancements have positioned Seaguar for sustained success in the competitive digital landscape.
Deliverables:

WEBSITE / ECOMMERCE

DIGITAL ADS

SOCIAL MEDIA
INFLUENCER/PRO STAFF SOCIAL MARKETING

TV SPOTS
AI SOCIAL IMAGERY

Since the new site went live in January of 2023, organic site traffic and social engagement increased. Direct sales to consumers skyrocketed.
+200%
+200%
+45%
increase in direct-to-consumer sales in six months
increase in new and returning users
increase in social views and engagement