Building A Connection

Client: J.H. Hassinger 

Ask: Refresh the J.H. Hassinger website to become a lead generation tool and destination hub that effectively highlights the builder’s impressive capabilities and attracts new employees.

Result: J.H. Hassinger Construction partnered with us to revamp their website and address critical challenges: low brand awareness, limited site traffic, and a site that underrepresented the company’s 40-year legacy of safety, quality, and customer service in Wisconsin’s competitive commercial construction market. Their previous site struggled to effectively showcase their comprehensive services, differentiate their expertise, and attract top-tier talent.

 

We conducted a thorough SEO audit that informed essential site optimizations, reshaped the site structure, and guided a contemporary redesign with improved user experience. We also developed a strategic content plan, including a blog to highlight the company’s expertise and thought leadership while implementing SEO best practices to boost search engine rankings. The result is a modern, user-friendly website that elevates J.H. Hassinger’s brand perception and serves as a credible resource for decision-makers in the commercial building sector. With its refreshed design and content strategy, including new drone videography, the site effectively communicates the company’s values, capabilities, and unique market position, solidifying J.H. Hassinger’s status as a trusted leader in the construction industry and driving both increased traffic and engagement.

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